Best Site Audit Tools

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Written By Rahul Choudhary

Hey, I'm a Digital Marketer by profession and a traveller by choice.

In today’s online world, your identity is heavily dependent on your online address. This means your business or personal website. 

There are so many websites on the internet, in all likelihood, your website will be lost like a needle in a haystack. This is a disaster for the marketing of your website. If nobody can find your website, how will your products reach the right audience? 

To rightly market the website that you have created, there are so many efforts that need to be made. Making the efforts without any proper research and investigation about your website’s specific need will just lead to the waste of money and resources.

There are some great site audit tools in the market that analyze your website and recommend the correct measures to boost the performance and visibility of your website. 

It is a very lengthy process to audit the websites and understand the websites’ lacks. There are many SEO opportunities that get overlooked while designing the website and writing the content. These site audit tools can also find the SEO lackings in the website.

We have made a list of the best site audit tools for you. You can use these reliable sites to analyze the needs of your specific website. 

Follow along the next section to find the list of the site audit tools.

Best Site Audit Tools

1. HubSpot Website Grader

Official Website

This tool was created almost 14 years ago. This makes it one of the older tools to audit your site.

Why Hubspot Website Grader?

  • The site not only provides you with an analysis of your website but has also worked on user suggestions over time. They are now also closely working on providing real-time solutions on how to improve the functionality of your website.
  • The platform has a great blog that can help you understand what is the need of the hour when it comes to the online world, and what can help you make your website more secure, fast, and most importantly visible.
  • They offer a five-lesson video course that can help you improve the grading of your website. 
  • The site offers honest grading of your website and does not inflate any results. You can also read about the score of the Hubspot website. When you read you will notice that the Hubspot website score is also not perfect and needs a lot of improvement.
  • The site provides you the score on SEO, Performance, Mobile version functionality, and the Security of the website. 
  • They provide a 14-day trial version of the website grader and you can choose to pay for the premium if you are satisfied with the results on this website.
  • The site also has a great customer support team that can help you with any troubles that you may have with the website grading tool.
  • You can also find many other tools to help you with your website performance. Besides the website grader, you can also find blog ideas generator, invoice template generator, marketing plan generator, and many more tools. 

2. Google Analytics

Official Website

This is one of the tools that you will hear the most about when it comes to site audits. The backing by Google is what makes it popular. 

Why Google Analytics?

  • Because it is backed by a technology giant that is Google, you can find this tool to be reliable. Also, Google Analytics can help you find better insights when you are specifically looking for a good ranking on Google.
  • The site provides you with the analysis of your website calculating what impressions your customers have left on the website.
  • You can get many insights on your return on investment so that in the future, you can spend more on the areas where your website is not performing well. This is possible with the deep insights that you get through Google Analytics.
  • You can integrate the analysis software with the other tools that Google offers like Google ads and other performance tools. This allows you to directly improve your performance with the integration of many tools.
  • The report that is generated on the platform can be shared for deep analysis. 
  • Google Analytics also mentions on their website that their reporting time has been cut down by 50 percent.
  • There are many resources available on the platform which you can use to enhance your knowledge about the marketing strategies and tools to help you with your businesses and website.
  • There are many advanced features on the website that help you with the management of your business. Like the analytics can also predict the future actions that the customers will take in the future based on the impressions that have been made on your website already. This can help you plan the effective distribution of resources.

3. Upcity Free SEO Report Card

Official Website

This free tool is a very good resource if you are looking for a tool to help you with the analysis of your website’s Search Engine Optimization.

Why Upcity Free SEO Report Card?

  • The first reason to use this tool is that it is absolutely free. You do not have to pay anything to generate a report for the SEO of your website.
  • You can also subscribe to get the news about the new marketing trends in the market. This can help you generate more traffic for your site.
  • For all the keywords that you enter, you can get to know the competition. This helps you analyze how much work you need to put towards the keyword so that it ranks better than the competitors.
  • You can also view in your report where your website ranks on different search engines like Google, Yahoo, and Bing.
  • If your site has many links and backlinks, this report can also determine how many links are active and generating traffic for your website. You have an entire section of the report dedicated to the same.
  • The report also lets you know how easily your site is accessible and what improvements need to be made in order to give the site more uptime and faster loading.
  • The report has a section for on-site analysis where the keyword that you entered is compared with the number of times that it should ideally appear in order to get the ranking up. You can use this analysis to improve your website homepage as most of the traffic is directed to this page initially.
  • The site can also connect you to the B2B service providers to improve your organic reach in the highly competitive online market.

4. Google Trends

Official Website

Another tool that is backed by the highly efficient technical team at Google, this tool is a great addition to the best site audit tools.

Why Google Trends?

  • You can plan your content on the basis of what is trending all around the world. There are different regions that you can select on the basis of your convenience.
  • This is a great tool for planning future content. Just in case you are confused about what to write a blog on next, you can find trending topics according to the region and write the content.
  • You can also search for trending topics according to the year. You can look for years in the past too. 
  • There is also a course on the site that has around 40 lessons on how to make the best use of the tools that Google provides. 
  • You can also analyze with the help of Google Trends data what trends were around for a long time and what trends died down early. 
  • You can couple the Google Trends data with a great marketing strategy tool to make sure that your website ranks better.

5. SEObility

Official Website

The website analyzes the SEO potential of your website and tells you whether your content follows the guidelines of the different search engines or not.

Why SEObility?

  • This site focuses on the long-term SEO goal of your website by analyzing the content on your website.
  • You can sign up on the website for free and check a number of pages for free. If you need to check more than a thousand pages, you can also pay for the premium account and scan unlimited pages.
  • There are also tools on the site that can help you find the technical errors on your website.
  • You can not only find an overall score of the website but also the scores of various subcategories like page quality, meta-information, page structure, link structure, etc.
  • The site provides you results on the basis of a priority list. The list contains the most relevant improvements for your site SEO. this can help you choose what things are more important and need priority when you make plans for the improvement of the website.
  • The site also helps address the gaps in the meta information of your website so that the search engines do not have trouble understanding what your site content is all about.
  • The site report also analyzes your page quality. There are many issues that can cause your page to have trouble ranking on the internet. The issues like poor mobile optimization, duplicate content, and the problems with the ads on your site page can be identified with the free report on this site.
  • You can also find issues that may hinder the crawling process of the search engines when looking for your page. These issues include the links and headings on the page.
  • The server errors on your page can also be detected through this site report.
  • The site report also includes the issues that are caused by the external factors that directly influence the ranking of your website like blacklists and backlinks along with the social media presence of your website.
  • You can also download the PDF of your site report if that is easier for you to use and access.
  • They also have an on-site blog and a variety of resources to help you with the latest trends online.

6. Ahrefs

Official Website

This is one of the best-paid tools that you can find for your site audit. There are many features that help you optimize your site to its best potential.

Why Ahrefs?

  • Not only do you get to audit your site with the basic tools that you find with other tools, but with this tool, you also get access to some exclusive benefits.
  • You can use the site explorer tool on the website to compare the sites of the competitors and what makes their sites better than yours so that you can implement the right tools and get ahead.
  • With the help of the keyword explorer tool find the relevant keywords for the content on your website.
  • They also have a content explorer tool that you can use for finding out the trending topics in your niche so that you can plan your content around the trending topics.
  • With the help of the rank tracker tool, get to know the real-time ranking of your website so that you can employ your resources towards the improvement of your rank online.
  • You can watch a fully functional demo on the website to understand how the tool works and what analysis can be made about a website before you decide to pay for the tool.
  • The interface of the tool is very user-friendly and can also be understood by people who are not that technology savvy.
  • The blogs and videos on the website are really helpful to understand what are the SEO trends in the market. The other trends in the market are also explained in different blogs.
  • The Ahref community is always there to help you with any issues that you face with the tool or your own website.
  • The support team on the Ahref website is also great and is available 24/7 because there is no particular time that you may decide to work on your website.
  • The tool is very reliable and is used by some technology giants like Facebook, Uber, Netflix, Pinterest, etc.

7. SEMrush

Official Website

This tool is specially designed for the online marketing needs of companies related to their websites. 

Why SEMrush?

  • Not only do you get access to the SEO toolkit that the site is famous for, but the site also contains other tools to help you with your marketing needs. There is a dashboard that will be created for your website report highlighting the areas that you need to improve.
  • You can run technical SEO audits and get your hands on the trending keywords in your industry so that your content can rank better on the search engines. This also helps in getting organic traffic for your site.
  • You can also track the progress of your SERPs on a daily basis
  • The tool is really reliable and has also won many awards to increase the credibility and trust of the users. Many multimillion-dollar companies trust this tool with their business needs.
  • You can get access to the exclusive insights that you need in order to stand out in the sea of competitors. This high-level analysis that you get with this tool is hard to calculate on your own.
  • You can also create and keep a track of your PPC campaigns with the help of the SEMrush advanced tools.
  • You can also use the tool to write reports about the brand and the white labels if that fits your business agenda. Some of the tools that are mentioned in this list are not available anywhere else but only on SEMrush.
  • You can get access to a 7-day trial period before you decide to pay for the service. During this trial period, you will get access to every tool that SEMrush offers.
  • You can use this tool in more than 10 languages according to your convenience and they have a great customer support team to help you with any issues that you may have with the website.


Official Website

If you do not want to get into the detailed process of downloading a tool or an app to analyze your website, this is the tool for you.


  • You just have to enter the URL of the website page that you are looking to get a report. The process is hassle-free as you do not have to download any tool.
  • You will see the simplified version of the page that you entered and the portions of the text that are relevant for the SEO of the website will be highlighted. This prepares you for making changes exactly where they are required.
  • The tool is essentially free for the most part and you do not have to shell out huge amounts of money to get your website audit report.
  • The tool works on the concept of analyzing the webpage that you enter exactly how a search engine would. Then you get the report of what your website lacks to be easily found in an algorithm search.
  • You can get essential insights like how many words are on the page, are your headings optimized to be found in the crawling of a search engine, what is the quality of the meta description on your site, and many more.
  • The site also has a very useful blog to help you understand the basic concepts regarding the performance of a website. You will find topics like what changes you should do to your website so that it is easy for Google to find your content, how to optimize your website without overdoing it, etc.
  • The interface of the site is easy to understand and the results can also be understood by people who do not know much about technology and SEO. if you even have the basic SEO knowledge, you are set.

9. Internet Marketing Ninjas

Official Website

With this online tool, you get access to a toolkit with 87 SEO tools. If this is something that sounds exciting to you, give this tool a try.

Why Internet Marketing Ninjas?

  • The site offers great tools to help you with the online marketing of your business and website in the best way possible. In this conquest, they have actually assimilated a total of 87 SEO tools. 
  • There are some tools on the website that you can try for free and if you are willing to pay, you can also hire a personal “ninja” on the website to help you with online business marketing.
  • They have the tools to help you find any broken links that may exist in your content. This is very helpful to maintain the sitemap of your website.
  • Their tools allow you to export your data into a spreadsheet that you can easily download later for use in whatever way is convenient to you.
  • All the images that appear on your webpage can be seen separately and analyzed for the missing SEO-optimized content tags to go along with them.
  • All your search results can be aggregated to form a list of URLs that you can later optimize to make the website function better and load faster.
  • The on-page analysis tool will help you find out the errors and lackings in your meta descriptions, internal links, and the content that the page displays.
  • You can use the side-by-side comparison tool to compare a keyword used by you and your competitor right next to each other. This can help you understand what is making the competing content better.
  • You can generate robot text using the tools on this website to shield your real sensitive information.
  • There are many more tools that are really helpful and you will not find so many tools in one place on any other site audit tool.

10. Bing Webmaster

Official Website

Backed and developed by the technical team at Bing, this is a reliable tool for your site audit. This one is worth a try.

Why Bing Webmaster?

  • The site has many free tools and the SEO tools on this site are also absolutely free of charge. If you are looking for a site audit without paying a dime, this is a good place to start.
  • The tool is available in many languages and not knowing English will not hold you back from understanding your site report.
  • You get a personalized dashboard for your website and you can see the evolution of your website when you start optimizing the site.
  • You can get access to great SEO tools which will make it easier for your site to rank higher in the search engine results. Since this is backed by Bing, the suggestions that you will find here will best suit the Bing algorithm.
  • You get access to the backlink information of your website so that you can make improvements to the links.
  • The keyword research tool on the site will greatly help you understand what keywords are trending. This is great when you want to rank better than the competitors. You should know what exactly is your audience looking for so that you can provide the same before your competitors.
  • You can also choose to scan your site. This scan will crawl your website and search for all the technical issues that are holding your website back from performing at its full potential.
  • They also have a WordPress plugin that helps you submit the URL directly to the Bing Search Index.
  • If you want your website to perform on the mobile as well which is really important in today’s scenario, you also have the option to analyze what your website is lacking for that. Today, the audience is busy and most of them use their mobile devices to look for everything online. In this case, it is very important for your website to perform according to mobile standards.
  • They have a great help center which you can visit in case you have any questions about your site performance and the actions you need to take in order to enhance the site performance.
  • You also get API access to access your website information.

To Conclude

The site audit tools that we have mentioned above have been thoroughly researched and reviewed before adding them to the list. All of these platforms are reliable and you can trust them with the important information regarding your website. It is however also advised that you do your own research before you use any tool to enhance the performance of your website especially if you are paying for a premium version.

The research will allow you to pick the best tool according to your specific needs. In the case of site audit, the tools are not one size fits all but need to be picked according to the custom needs of a business.

We hope that the list was helpful and you found some great tools to help you with the analysis of your website performance. Keep reading for more such informational content.

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